Our mission: "To empower people to live a more healthy, active lifestyle."

What we do

FitFam provides virtual challenge experiences inspiring people -- of all ages and athletic abilties -- to live healthy and active. Participants commit to fitness goals, connect with thousands in digital communities, get exclusive event merchandise, win awards and prizes, and benefit causes.

FitFam virtual challenges allow brands to drive engagement through unique experiences, and empower their fans to become vocal and passionate brand ambassadors.

What's in the name: FitFam

FitFam is a combination of the words “fitness” + "(global) family”. It's an inspiring, inclusive community of people helping one another improving one day at a time and striving to be their best, with sports and fitness as a vehicle.

The "lightbulb" idea

The idea of FitFam came when, after launching a social directory for runners, Jon and Don kept asking themselves, “What would be an even better way to help people be healthy and active?” After talking to hundred of users and brands, they launched their first virtual challenge.

Following several pilot events and stellar participant feedback, it was clear the opportunity was worth pursuing further. They also discovered many brands seeking innovative brand marketing solutions like FitFam to engage with customers and find new ones.

Who we are

FitFam is a Seattle-based startup founded by Jon Tam and Don Le, two longtime best friends who share a passion for technology, community, and sports and fitness.

Jon Tam

Co-Founder & CEO


Prior to FitFam, Jon was Co-Founder & CEO of Gametiime -- a social discovery startup he grew from o to 100K monthly active users. He also served as Practice Director at Teleion Consulting, where he was an integral part of the company's recognition in Inc. Magazine's "1000 Fastest Growing Private Companies in the US" with 367% 3-year revenue growth. Jon also spent five years serving clients like Microsoft, Amazon, Nike, and Starbucks as a Senior Consultant at Deloitte.

Don Le


Co-Founder & CTO

Prior to FitFam, Don served as Co-Founder & CTO of Gametiime -- building out a platform of 200K event listings and 153K user relationships. He was previously a full-stack Software Developer and Technical Program Manager at Amazon, where he built Amazon's first social apps on Facebook and LinkedIn, and led Wish List's technical team in global product launches.

Our Investors

Ryan Hollis, Former CEO of Mervin Manufacturing, SVP of Quiksilver
Bill Nisen, Dartmouth College, former CEO of OWL Int'l (sold to Panasonic)
Gary Rubens, Start It Labs, former CEO of ATGStores.com (sold to Lowe's)

Our Advisors

Jeff Dirks, COO of Limeade
Derrick Morton, CEO of FlowPlay
Shirish Nadkarni, Co-Founder & CEO of Zoomingo

Contact us

Please send questions, feedback, and press inquiries to info@fitfam.com.

We'd love to hear from you and we'll get back to you soon.