FitFam provides virtual challenge experiences inspiring people -- of all ages and athletic abilties -- to live healthy and active. Participants commit to fitness goals, connect with thousands in digital communities, get exclusive event merchandise, win awards and prizes, and benefit causes.
FitFam virtual challenges allow brands to drive engagement through unique experiences, and empower their fans to become vocal and passionate brand ambassadors.
FitFam is a combination of the words “fitness” + "(global) family”. It's an inspiring, inclusive community of people helping one another improving one day at a time and striving to be their best, with sports and fitness as a vehicle.
The idea of FitFam came when, after launching a social directory for runners, Jon and Don kept asking themselves, “What would be an even better way to help people be healthy and active?” After talking to hundred of users and brands, they launched their first virtual challenge.
Following several pilot events and stellar participant feedback, it was clear the opportunity was worth pursuing further. They also discovered many brands seeking innovative brand marketing solutions like FitFam to engage with customers and find new ones.
Prior to FitFam, Jon was Co-Founder & CEO of Gametiime -- a social discovery startup he grew from o to 100K monthly active users. He also served as Practice Director at Teleion Consulting, where he was an integral part of the company's recognition in Inc. Magazine's "1000 Fastest Growing Private Companies in the US" with 367% 3-year revenue growth. Jon also spent five years serving clients like Microsoft, Amazon, Nike, and Starbucks as a Senior Consultant at Deloitte.
Prior to FitFam, Don served as Co-Founder & CTO of Gametiime -- building out a platform of 200K event listings and 153K user relationships. He was previously a full-stack Software Developer and Technical Program Manager at Amazon, where he built Amazon's first social apps on Facebook and LinkedIn, and led Wish List's technical team in global product launches.